Old Oak Park

Stratford City

BSkyB Osterley

Walbrook Square

Chiswick Park

Legible London

New Wembley

Nine Elms

Bishopsgate Goodsyard


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Car Giant/London & Regional Properties

Old Oak Park is a major mixed-use development on Car Giant's land holdings close to the proposed site of the HS2 station in West London. It will, amongst other things, provide up to 6,500 homes and support some 8,000 new jobs.

iCube has been intimately involved in the project for a number of years in partnership with Arup. The input has centred on transport strategy, demand assessment and public transport initiatives and appraisal, with a particular focus on the creation of a new Overground station on the site and major enhancements to Willesden Junction station.

As the area is also the focus for other major developments and transport infrastructure, there has been close liaison with TfL, Network Rail and the Old Oak and Park Royal Development Corporation (OPDC) as well as three local authorities..

The team is working towards submission of the application late in 2016 or early 2017.

Chelsfield, LCR and Stanhope

Stratford City is a 14m sq ft development comprising substantial office and residential development alongside a large retail and leisure complex.

iCube has worked extensively on the project from its inception and through its planning and delivery phases over an eight year period.

The practice prepared the transport strategy detailing the £100m investment programme advanced as part of the scheme - including the largest set of bus enhancements ever proposed as part of a development in London - as well as leading the transport assessment process and developing station infrastructure proposals to expand Stratford Regional Station and connect it to the site.

Other varied work included pedestrian planning studies related to handling Olympic demands through the site; development of traffic control mechanisms for the Section 106; and, footfall projections for the retail centre.


BSkyB’s headquarters in west London house around 6,000 staff at present across a range of buildings within and outside of the ownership of the company.

Recognising that the benefits of a unified campus and the long-term growth aspirations of the company, BSkyB has commissioned the development of a comprehensive masterplan for the site which will have the potential to eventually house in excess of 12,000 staff.

A critical component of delivering this scale of uplift in an outer London location was developing an innovative transport strategy to enable the site to be accessed and serviced.  

iCube, working with Arup, has produced a set of proposals to enable the site to expand whilst sustaining a substantial shift in mode to public transport and walking/cycling.  

Legal & General

Walbrook Square is a major redevelopment in the City of London designed by Atelier Foster Nouvel.  iCube led the preparation of the Transport Impact Assessment for the scheme which addressed issues such as the closure of the public car park in the basement of the original buildings, the incorporation of a new ticket hall for the Waterloo & City Line at Bank station, and footway capacity along Walbrook itself.

Service access to the building basement was a particular issue given that the topography of the site strongly favoured the use of Cannon Street as the access point, and yet the road is a heavily used strategic route and the basement access needed to incorporate both a ramp and a lorry lift due to headroom issues within the development.  


Chiswick Park is a development of over 1.5m sq ft of office space on the site of the former London Transport bus works near Gunnersbury station.

iCube has conducted numerous studies on behalf of Stanhope at the development over a nine year period. The practice has prepared a transport assessment for the later building phases; developed the mitigation strategy to cater for the new demands on the public transport system serving the site; and, conducted surveys of employment patterns.

The mitigation strategy was premised on opening up access to the local stations severed from the site by railway lines and other barriers to ensure a more balanced loading of demand away from Gunnersbury station (the principal gateway to the site), whilst devising improvements at Gunnersbury to improve capacity.

Transport for London

The practice was appointed by Transport for London to assist in the development of the Legible London signage system and to appraise the potential benefits of the scheme on encouraging walking in the capital.

One aspect of the assignment was to examine the potential for persuading existing Underground passengers to switch to walking for part or all of their journey due to improvements in the perception of walking distances relative to the equivalent journey by Tube.

Data on the origins and destinations of Underground trips in the AM, PM and inter-peak periods was analysed to look at short trips that could be made on foot and compared with particular OD pairs which were considered to be significantly misrepresented by the spatial representation embodied in the Beck’s Map of the Underground system.


iCube has been actively involved in the development and realisation of the New Wembley development around the rebuilt National Stadium.  This mixed-use development comprises residential, business, retail and leisure facilities including a remodelled Wembley Arena.

The Practice was initially appointed to assist the production of the Transport Impact Assessment, but the role was broaden to encompass establishing the Transport Strategy for the site and detailed pedestrian modelling of development phases as the design work progressed.

There were particular sensitivities with pedestrian movement and the design of streets and vertical movement elements as the development is a fundamental part of the evacuation zone of the Stadium.

Accordingly each phase had needed to assess the way in which the scheme would impact on evacuation and to work alongside WNSL in getting agreement to the proposals.


The Vauxhall, Nine Elms and Battersea area has been identified by the GLA as an Opportunity Area for intensive future development, including the reuse of the iconic Battersea Power Station.  GLA and TfL commissioned consultants to review in detail the transport implications of this development on the public and private transport systems.

Ballymore is a significant land owner in the area and employed iCube to shadow the transport studies; to liaise with GLA/TfL and their consultants; review material produced through the study process; and, provide guidance on strategy and mitigation options.

The Practice has continued to provide strategic guidance in connection to the appropriate measures to take forward and the phasing of mitigation projects.


iCube were employed early in the development process to liaise with TfL on their proposals for the use of the site to house both a station on the East London Line and a bus station related to it. Given the many existing constraints on the site, including multiple rail lines passing under it, intense traffic junctions and routes surrounding it and listed structures within the site, the development implications of the proposals could have been severe.

Studies demonstrated that the proposed bus facility was not an appropriate use of the space and alternative sites were found for the layover requirements and bus stops were identified that enabled interchange with the new station. Further work critically reviewed the proposed station design and its relationship to both the development and the wider street patterns now and in the future. Alternative configurations were developed and discussed with TfL which resulted in an amended scheme that focused on Wheler Street for the station entrance rather than Shoreditch High Street.

iCube were subsequently appointed by the clients to work alongside WSP to prepare the Transport Assessment for the site.

First Base/Lipton Rodgers

Silvertown is planned to be London's new Creative Capital located in the heart of the Royal Docks. Comprising 7 million sq ft of development centred on homes, commercial space as well as significant visitor attractions and the revitalisation of a series of historic dock buildings.

The Practice worked alongside Arup in developing the transport strategy and assessment for the submission. iCube's role included developing proposals for the expansion of Pontoon Dock DLR station to both expand its capacity and better integrate it with the site. The scheme options formed the basis for the S106 agreement related to the site.

The work also included developing detailed temporal forecasts of movement patterns - alongside Space Syntax - to ensure that the public realm and streets maximised the schemes potential and integration to neighbouring sites and attractions.

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