Eastwick Neighbourhood Concept

Liverpool University Masterplan

Pincents Masterplan

St Bernard's Hospital Masterplan

Al Miqat Masterplan

Ashington Regeneration

Sasolburg New Town

Port Dande

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BP Ropemaker Properties

Harlow North was proposed by Ropemaker Properties limited, the property nominee of the BP Pension Fund to build a sustainable urban extension to Harlow in 2005. The proposal was based on mixed use development of 10000 new homes in walkable neighbourhoods with social infrastructure, commercial industrial and retail uses providing 12000 jobs. Future growth was predicted to reach 25000 homes with over 30000 jobs by 2025.

iCube had a long involvement with this project from inception in 2005 delivering the original framework and then going onto masterplanning the scheme with Paul Murrain as strategic masterplanner. Part of that plan was the development of early phase areas such as Eastwick Neighbourhood. This neighbourhood covering c 50 ha was to consist of 1600 mixed typology residential from flats to detached housing; 7500sqm retail and 23000 sqm employment space. The principle was rolled out across the 10000 dwelling plan delivering 6 new neighbourhoods.

Liverpool University

The University of Liverpool called for a review its campus (the last being the ‘Holford Plan’ in 1949) in order to identify how best to continue its physical redevelopment in a ‘coherent and attractive way’. The framework delivered was the result of a review and analysis of the Precinct, adjoining city wide initiatives, past and current plans for the Precinct, workshops and interviews across campus. It also benefited from an international review of campus design, originally produced by Jeremy Caulton 1982.

The University Estates Department then commissioned a masterplan based on ‘a high quality but affordable urban design strategy’ incorporating public realm improvements with future development projects to inform the University's future investment decisions. The plan produced provided the guiding structure for the next generation of growth and change, fully consistent with the University’s Corporate Plan and is based on quality urban design principles. In so doing, it helped in the identification of projects to be included in the portfolio for the University's Centenary Appeal.

iCube had a long involvement with the university starting in early 2000 working then with Edward Cullinan Architects. We led on the master plan and many other aspects of the plan such as movement and road closures, public realm and wayfinding, and design advice on specific areas of the campus.

Blue Living

Pincents Hill is on the outskirts of Reading, West Berkshire Council in the parish of Tilehurst. It adjoins the residential area of Calcot, Tilehurst Parish Council playing fields, a Sainsburys retail development and a retail and office park. The North Wessex Downs Area of Outstanding Natural Beauty (AONB) lies to the west and north of Pincents Lane.

Blue Living commissioned a masterplan for a mixed use development of over 700 dwellings, as a credible means of meeting the pressing need for homes – including both open market and affordable – in West Berkshire. It was to stimulate economic opportunity by providing local jobs and opportunities and support for small, local businesses and provide a truly sustainable place and community enabling better and greener living. As an urban extension Pincents Hill will, over time, be fully integrated physically and socially with the local areas of Tilehurst and Calcot and with Greater Reading.

iCube was appointed appointment as urban designers on this project to deliver the masterplan and had ongoing involvement with follow up stages.

West London Mental Health Trust

St Bernard’s hospital Ealing, West London in part dates back to 1835 with a range of a range of grade II listed buildings. Historically, the site has always been connected with the delivery of mental health services and the original layout of the site reflected a coherent level of symmetry. Over time the open parts of the site eroded and developed to create a mixture of new building development which included Ealing general hospital on the eastern part of the site and staff housing in the area originally forming the open approaches to the hospital.

West London Mental Health Trust commissioned a master plan for the site, to include an agreed development control plan, in the context of their service strategy. The aim was to create a vision for the development of the entire St Bernard’s Hospital site, taking into account the implications and possible rationalisation of the Trusts community based services. This was supported by:

- A development framework for the site recommending utilisation of assets to maximise the Trusts investment, including any expansion, re-use and disposal priorities.

- A financial plan for the funding of the development set out in the framework, including likely capital and revenue requirements and realistic sources of funding, recognising the health economies ability to delivery the programme of work

- An implementation programme for the development, with indications of likely partners

iCube was appointed as masterplanner alongside David Morely Architects and Savills, manged by Cyril Sweett’s health management section.

Madinah Development Corporation

The planning and development framework for Saudi Arabia is set in national documents (principally the 5 Year Development Plans). The objectives and strategies that are contained within the national plan impact upon regional and city level development strategies, such as the Comprehensive Plan for Madinah. The national framework also makes provision for the development of local planning guidance at sub-municipality level.

iCube was commissioned with Idea Architects (Cairo) by the Madinah Development Corporation to provide masterplan consultancy services for the redevelopment of Al-Miqat Mosque and surrounding area in Al-Madinah, KSA. The Al-Miqat site is located to the south west of Madinah City Centre and the Prophet’s Mosque. The Al Miqat redevelopment was to enhance the site’s existing condition for Hajj Pilgrims as well as for tourist visiting the site with the proposed Haramain High Speed Rail station located close to the site as well as future plans for Rail Rapid Transit, Bus Rapid Transit and Park and Ride to improve transport linkage both to the rest of the Kingdom. Al Miqat was proposed as a new benchmark for projects in Madinah by bringing together complementary land uses in an integrated planning approach.

iCube has had along involvement in Madinah helping with the development of area plans for the Comprehensive Plan for Madinah, including that of Quba Mosque masterplan and El Qiblatain.


Arch is a company set up by Northumberland County Council to deliver economic development, housing market renewal and regeneration in Northumberland. One of their key projects is in Ashington, where they are managing a £30m town centre regeneration scheme, including the creation of a new community hub comprising sports and leisure facilities, healthcare, a library and arts facilities.

iCube was called upon to provide a masterplan and strategy for the town centre, of which the old Asda site was key. The overall principle of the plan shown was to provide a gateway development of some distinction. A major component in this was the leisure and community centre, landmark building of high architectural quality, as a gateway development off the A197 and as an anchor element in a ‘cluster’ of mixed uses which included other features lacking in Ashington.

Sasol and Max Kirchoffer

South Africa has two well-known new towns, Sasolburg and Secunda. Both were developed around coal reserves under the auspices of Sasol Limited - an integrated energy and chemical company formed in 1950 in Sasolburg, South Africa - the world's first oil-from-gas company. Sasolburg was designed for 100000 and begun devlop0ment in the late 50s; whilst Secunda was designed for 50000 and started in the late 70s. Both are near fully developed. Jeremy was involved in both as masterplanner and designer working under the Chief Architect and Planner for both new towns, Max Kirchoffer.

Government of Angola/CHEC

Angola became a member of OPEC in 2007, experiencing an oil production boom between 2002 and 2008 as production started at several deepwater fields. Oil production comes almost entirely from offshore fields off the coast of Cabinda and deepwater fields in the Lower Congo basin with services via the port at Luanada. The existing port of Luanda, located in the heart of the city, was approaching saturation point in terms capacity. It’s extremely constrained site, surrounded by development with poor access through highly congested city centre roads, meant a complete relocation to a new ‘greenfield site’ offers the best solution for the Port, City and Country.

Dande Bay was considered the most appropriate site given its location and context. The Angola National Development Plan 2013-2017 identified the relocation of Luanda Port to Dande as a “special priority” project. It is proposed that Dande is not only home to the relocated Port in Luanda, but also contains the Sonangol Marine Oil Terminal for the Dande fuel storage project, potential container and general cargo port growth up to 2050, options for future bulk terminal and ship repair facilities and a separate area for future offshore oil and gas logistics services.

In order to support the port and industrial activities Dande was to include a new town supporting the port, providing homes for the workforce alongside all of the necessary retail, commercial, community, leisure facilities and Free Zone/industrial area. The first phase of the Port is to be planned, developed and financed by the Chinese Contractor, China Harbour Engineering Company (CHEC). iCube was appointed to team up with WSP in delivering a masterplan for the new port and town.

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